College Students and Advertising

According to a report done by Chegg.com,

· 88 percent of the students believe it's important for companies to give back to the community
· 84 percent said they evangelize brands that reward loyalty
· 49 percent who received a product sample on campus talked with their friends about it
· 61 percent follow a brand on social media
· 33 percent stream all their TV content

If you want to get into college kids' limited coffers, you might want to make them laugh out loud. On top of that, the humor needs to be authentic and genuine. ­In order to retain brand loyalty, a company must convey messages that relate to their target market.

Moreover, there are plenty of opportunities to advertise to college students through different avenues and channels. Through technology, advertisers are finding more creative ways to have their marketing messages be seen for example, in-app spots, YouTube ads, Facebook, and Twitter ads.

In what ways do you see people creatively advertise to college students? Comment below.