New media and technology offers an array opportunities for
advertisers to get creative and interactive with their target markets. The
technology landscape has exponentially grown and the way people consume their
media has changed. With the advent of social media, consumers spend more time
on social networking sites like Facebook or Twitter.
Companies like Facebook and Twitter are constantly looking
for new ways to monetize their business and offer promoted and paid content on
their websites. Facebook for example has an array of data that you can enter
from geographic location, interests, and gender/age range. This data allows
advertisers to drill down to reach their specific/niche target market.
Companies like SayMedia are advertising agencies that use
creative ways to place interactive ads. Here are examples of things that they
do.
These ad frames use interactive elements within the spot to engage their target audience to participate.
What are some creative advertisements that you’ve seen?
Whether in the form of a tweet, or an embedded interactive spot? Comment below.
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