Reflections on Advertising

Whether you're a child, a student, a college professor, or a mother or father, you are constantly being bombarded with marketing messages by advertisers who are targeting consumers. When looking at an advertisement we quickly disseminate the meanings behind the symbols and signs presented through images.

The role of the advertiser forces him or herself to think outside of the box and put themselves in the shoes of the consumer and uses psychology to understand what their target audience will feel like after seeing this advertisement. Advertisements that move emotions are powerful because it can resonate within somebody and change their whole perspective on a product, service, or idea.

With that being said, advertisers must also be careful in the messages they choose to portray because ideally it is that message that represents the brand as a whole and could impact the company negatively if it isn't well received.

Moreover, advertisers are becoming more creative in their practice and are finding new ways to reach their target audiences. Those who are creative, strategic, and timely will be successful in this industry.

What are your thoughts on advertising, and are there any best practices you can share? Comment below.