Is it to boost sales? Is it to expand brand awareness? The answer to all of those is technically “yes,” but many miss the mark. Some think that selling their products or services is the number one goal for their advertising. Others think that just getting their name out there is the priority. And some think that they have to knock down the competition and prove that they are superior.
But, those lines of thinking are like going the wrong way down a one-way street. It’s narrow-minded and has blinders on the side of its eyes.The Real Purpose of Advertising
The real purpose of advertising is to tell a story. Every product, service, and brand has something unique about it. Every advertisement should be set up as a fantastical world where a viewer can get lost in and use their imagination.
The mind and imagination are powerful tools for you. By allowing viewers to think and create their own interpretation of the ad, it creates more engagement. Engagement that you can use to your advantage to then achieve what you may have originally thought advertising’s purpose was.
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